LB Local Business Marketing Coach Roswell, GA • Circle Back Promotions
For Roswell board advertisers

You got on
the board.
Now let’s
make it pay.

The community board gets your business in front of diners every day inside a popular local restaurant. The services on this page are what come next — reviews, a real website, an AI assistant that chats with visitors and captures leads, and ads that bring people back. Start with the board. Add what you need, when you need it.

Take the free AI Readiness Quiz → See the services ↓ Talk to Bill

●First board committed: Spiced Right BBQ in Roswell — manual writable board, A-frame format. More Roswell restaurants to follow.

Community board — how it worksFree to the restaurant

Today’s Specials

The restaurant writes its own specials up top — about two-thirds of the board. Diners read this while they wait, order, and eat.

Brisket plate • Rib tips • Ask about catering →

Your ad hereYour business — seen daily
Local adHome services
Local adAuto & repair
Local adHealth & wellness
Local adReal estate
Local ad6 spots total

Six local ads run along the bottom for 12 months. Available as a manual writable board (shown here) or an electronic TV version. No big ad buy, no billboard contract — just steady, local visibility where people already are.

Board firstEvery relationship starts with the board. No pitch for anything else until you’re on it.
No long contractsReputation management is month-to-month. Other services are scoped up front — you know the cost before we start.
Local & directYou deal with Bill Bulloch in Roswell — not a call center, not a national agency.
Services

The add-ons, in order

Think of it as a ladder. The board is step one, and each service below builds on the one before it — take one, take a few, or work your way up over time. Nothing is bundled or forced. Sitting at the top of the consulting ladder is the AI Readiness Quiz — free, and open to any small business owner, whether you’re on a board or not.

00Start
here —
AI

AI Readiness Quiz

Not sure where AI actually fits in your business — or whether you’re ready for it at all? Start here. Twelve quick questions score how your business handles leads, follow-up, and day-to-day work today, so you can see your starting point before spending anything on AI.

Free12 questions

How the quiz works

  • 12 questions — free, and open to any small business owner
  • You get a score out of 36
  • Your score places you in one of three bands: Getting Started, Ready to Move, or Ahead of the Pack
  • Your band points to the sensible first move — not a sales pitch for tools you don’t need yet

What happens after the quiz

  • Step 1 — Free assessment call: a free 20-minute AI readiness assessment call to talk through your score and what it means
  • Step 2 — $97 AI Readiness Review: a deeper review and workshop that turns your score into a concrete plan
  • The full $97 is credited toward implementation on any of our services — and the credit never expires
  • This is the top of the consulting ladder: quiz first, then the call, then the review — all before any ongoing service like the $297/mo AI concierge
Take the free quiz → Free • 12 questions • Score out of 36

Best for: any small business owner who keeps hearing AI could help but doesn’t know where to start — board advertiser or not.

01Start
here

Community Boards

A free board inside a popular local restaurant for 12 months. The restaurant gets a clean, professional place to post its specials. You get one of six ad spots diners see on every visit.

The foot in the door

What you get

  • One of six ad spots along the bottom of the board
  • 12-month placement inside the host restaurant
  • Your ad printed as part of the full board face
  • Seen by diners waiting, ordering, and eating — every day the restaurant is open

Two formats

  • Manual writable board — restaurant writes specials with liquid chalk / dry-erase markers; available as a wall board or A-frame
  • Electronic TV version — rotating specials and ads on screen, for restaurants with wall space for a TV
  • First board committed: Spiced Right BBQ, Roswell — manual board, A-frame

Best for: any Roswell-area business that wants steady local visibility without running its own ads. If you’re already an advertiser, you’re already on step one.

02Step
two

Reputation Management

People check Google before they call. This keeps your profile accurate, asks happy customers for reviews the right way, and makes sure every review gets a thoughtful reply.

$297per month

What’s included

  • Google Business Profile optimization — hours, services, photos, and details kept current
  • Review requests by text and email — up to 3 touches per customer
  • AI-drafted review replies that Bill reviews before anything is posted
  • A short monthly report — new reviews, rating, and what we did

Straight terms

  • $297/month, month-to-month
  • No setup fee and no long-term contract
  • Cancel anytime — no lock-in
  • We never filter, gate, or block reviews. Every customer gets the same honest ask.

Best for: businesses that do good work but don’t ask for reviews consistently — which is most local businesses. This is the natural next step after the board.

03Your
own
site

Websites & Funnels

A website for your own business — built to turn the people who saw your board ad (or found you on Google) into calls, bookings, and quote requests. Clear services, clear contact info, and a clear next step on every page.

Scoped per project

What a site includes

  • Homepage, services, about, and contact pages written in plain language
  • Click-to-call phone number and contact form on every page
  • Built to load fast and read well on phones
  • Funnel pages when you need them — a single offer, a single action

How we scope it

  • We look at what you have now (or don’t) and what the site needs to do
  • You get the price and timeline up front, before work starts
  • Pairs naturally with reputation management and the AI assistant below
Sample — Restaurant yourrestauranthere.com → See what we’d build for a restaurant: menu, specials, hours, and a clear way to order or book. Sample — Home Services yourhomeservicehere.com → See what we’d build for a home-services business: services, service area, and a quote request that’s easy to complete.

Those two links are sample sites — open them to see the quality and layout before you commit to anything.

04On your
website

AI Automation

An AI assistant on your website that chats with visitors, answers common questions, books calls, and captures contact info — including after hours, when most local businesses miss the inquiry entirely.

Add-on to your website

What it does

  • Greets visitors and answers questions about your services, hours, and area
  • Captures name, phone, and what the visitor needs — so you can follow up
  • Helps visitors book a call instead of leaving to “think about it”
  • Works nights, weekends, and holidays — no extra staff

How it’s set up

  • Trained on your business — your services, your voice, your rules
  • Sits on your existing site, or on the new site we build for you (Service 03)
  • You see the leads it captures; it doesn’t replace you talking to customers

Best for: businesses that get website traffic but lose people who visit after hours or don’t want to call cold.

05Grow &
win back

Google Ads, Local Services Ads & Database Reactivation

When you’re ready to spend to grow — and to bring back past customers who already know you — this is the step. Paid search for new customers, and direct outreach to the list you’ve already earned.

For established advertisers

Google Ads + Local Services Ads

  • Google Search Ads targeting people actively looking for what you do, near Roswell
  • Local Services Ads where your category qualifies — the “Google Guaranteed” listings at the top of search
  • Budget and geography set with you up front; reporting you can actually read

Database reactivation

  • Email and text outreach to your past customers — people who already bought from you once
  • A clear, honest offer to come back — seasonal check, tune-up, or special
  • Reaches people who already know your business — no ad spend needed to find them

Best for: advertisers whose board, reviews, and website are already in place and who want to turn the volume up — or who are sitting on a past-customer list they haven’t contacted in a while.

How it works

Board first. Then the ladder.

No one gets pitched everything on day one. Here’s the order most advertisers follow — and you can stop at any step. Thinking about AI specifically? That path starts at the very top, with the free quiz.

The AI path: quiz → call → review

Take the free 12-question AI Readiness Quiz and get your score out of 36 — Getting Started, Ready to Move, or Ahead of the Pack. Then book a free 20-minute assessment call to talk it through. Ready to go deeper? The $97 AI Readiness Review workshop turns your score into a plan, and the full $97 is credited toward implementation on any service, with no expiry.

Take the free quiz →
1

Get on the board

Pick your ad spot on a Roswell restaurant board. Your ad runs for 12 months where diners see it daily.

Start here
2

Fix your reviews

Add reputation management at $297/mo. When board diners Google you, they find a profile that earns the call.

Month-to-month
3

Build the destination

Add a website that converts — and an AI assistant on it so after-hours visitors still become leads.

Scoped up front
4

Turn it up

Run Google Ads / Local Services Ads for new customers, and reactivate past customers by email and text.

When you’re ready

Not sure which step you need?

That’s the “coach” part. If it’s AI you’re wondering about, take the free AI Readiness Quiz first. Otherwise, call Bill, tell him what’s working and what isn’t, and he’ll tell you honestly which step — if any — makes sense next. No obligation to add anything.

Call (678) 681-1650
Who this is for

Local businesses in Roswell

This page is for businesses advertising — or considering advertising — on our Roswell restaurant community boards. If that’s you, everything above was built for your situation.

A good fit if…

  • You serve customers in Roswell and the surrounding North Metro Atlanta area
  • You rely on calls, bookings, or walk-ins — not just online sales
  • Your Google reviews are thin, old, or unmanaged
  • Your website is outdated, hard to use on a phone, or missing entirely
  • You have past customers you haven’t reached out to in a while
  • You keep hearing AI could help your business but don’t know where you stand — the free AI Readiness Quiz is open to any small business owner, board advertiser or not

How we work

Plain-spoken and practical. You’ll always know what a service costs or how it’s scoped before we start, what’s included, and how to reach Bill directly. No account managers, no ticket system, no jargon decks.

Circle Back Promotions runs the boards and these services locally. Bill is your contact for both — one call covers your board ad and anything you add to it.

Get in touch →

Contact

Talk to Bill

Questions about your board ad, or ready to talk about the next step? Call or email — you’ll reach Bill directly.

Bill Bulloch

Circle Back Promotions • Roswell, GA

Phone — call or text(678) 681-1650Best for a quick conversation about your board or next step.
Emailbill@circlebackpromo.comGood for sending your current website, Google listing, or customer list details.
Based inRoswell, GeorgiaServing board advertisers in Roswell and North Metro Atlanta.
Call (678) 681-1650 Email Bill

Quick answers

What is the AI Readiness Quiz, and what does it cost?

It’s free. Twelve questions score your business out of 36 and place you in one of three bands — Getting Started, Ready to Move, or Ahead of the Pack. It’s open to any small business owner, whether you advertise on a board or not. Take the quiz →

What happens after I take the quiz?

Next is a free 20-minute AI readiness assessment call to talk through your score. If you want to go deeper, the AI Readiness Review workshop is $97 — and the full $97 is credited toward implementation on any of our services, with no expiry on the credit.

Do I have to be on a board to use these services?

Most of these add-ons are built for board advertisers, and the ladder assumes the board comes first — if you’re not on a board yet, call Bill and ask about open spots. The one exception is the AI Readiness Quiz: it’s free and open to any small business owner.

What does reputation management cost?

$297 per month, month-to-month, with no setup fee and no long-term contract. It includes Google Business Profile optimization, review requests by text and email (up to 3 touches), AI-drafted replies reviewed by Bill before posting, and a monthly report.

Can I see a sample website before deciding?

Yes — yourrestauranthere.com shows a sample restaurant site and yourhomeservicehere.com shows a sample home-services site.

What are the board formats?

A manual writable board — the restaurant writes specials with liquid chalk or dry-erase markers, available as a wall board or A-frame — and an electronic TV version with rotating specials and ads. The first Roswell board committed, at Spiced Right BBQ, is a manual A-frame board.